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Real estate tips for social media

11 Sep 13

The savviest businesses these days are taking advantage of the immense benefits that having a social media presence provides.

If used in the right way, social media can be one of the most cost-effective, far-reaching and powerful marketing tools out there.

As a real estate agent managing your own business and clients, there is no reason why you too shouldn't promote your presence online, if you haven't done so already.

REISA has some real estate advice on how to best leverage this tool.

Get visual

Social networking sites such as Facebook are a great platform for uploading and sharing photos of your properties, therefore providing another avenue through which you can advertise your listings.

People are more likely to engage with a piece of content if there are accompanying pictures, so don't be afraid to show off your properties in all their glory!

To take it one step further, you can even upload videos on YouTube and link these back to your listings - a video tour is a great way to take potential customers around the property from the comfort of their own home.

Build your network

Facebook is a great place to connect with people and win 'friends', but make sure you have a professional profile as well on LinkedIn.

You can easily search for and build relationships with other real estate agents, and also ask for referrals and endorsements from clients you have enjoyed success with.

Engage

Successful real estate agents build long-lasting relationships with their clients, and there is no better way of reaching out to a large audience than by engaging with them on social media.

Encourage people to 'like' properties they are interested in, ask for their opinions on the latest property trends and take the initiative in answering any questions they may have.

You can even use the Events feature on Facebook to invite people to an open home.

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