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Social media: Creating real estate opportunities online

2 Apr 14

Anyone considering pursuing a real estate career would do well to make the most of all the tools at their disposal. In an increasingly interconnected world, having the skills and technology to reach clients - both established and potential - will be the difference between success and failure. 

Utilising social media

As a real estate agent, you'll be competing against other agents for the attention of clients. Therefore, you need to be able to communicate clearly and concisely exactly what it is you can offer clients and why they should choose you over any of the other agents in the local area. 

With social media becoming an increasingly integral part of everyday life, mastering these skills will help put you in a great position to garner attention and foster relationships. Not only does this provide you with a softer, more human appearance than a website - but being able to actively interact with people and respond to queries is a great way to begin business. 

Furthermore, using these tools to keep an eye on other real estate professionals will allow you to see what you're up against. Writing and posting pieces of real estate advice and tips could be a great way to give yourself a point of difference, providing your clients with a service free of charge that can help them make the best decisions possible. 

Creating relationships

By providing a transparent iteration of yourself online - and across a wide range of different avenues - you can help to gain the trust of your clients. If buyers feel appreciated by their agent and trust them, chances are they will come back to them if they decide to pursue new real estate goals in the future. 

Furthermore, build your business off referrals. Take the time to go the extra mile, as people will talk and your business will spread by word of mouth.