News & Media
What today's buyers look for in a home
24 Oct 13
Large sections, storage space, outdoor areas … these are all great selling points of your home, but what about its technological capacity?
Millennial buyers are becoming increasingly concerned with accessibility to technology in house hunting, according to a study by Better Homes and Gardens Real Estate.
The study shows that buyers are now looking for purposeful homes equipped with the technological capabilities they have grown up with and become accustomed to.
Seasoned agents will have experienced many different trends and demands during their real estate career, and it's essential that these are taken into account when marketing homes.
More than half of young buyers believe home technology capabilities are of more importance than initial curb appeal. In fact, over 80 per cent of young Americans will not consider living in a home that is not up to date with the latest technology.
Of most importance to these buyers are energy-efficient devices such as washing machines and dryers, plus security systems and smart thermostats.
More traditional features that buyers look for include a walk-in wardrobe in the master bedroom, an ensuite and new kitchen appliances.
Home offices are also a point of sale for many buyers, potentially due to the increasingly flexible nature of today's workforce. In fact, some real estate tips suggest marketing a dining area or small bedroom as a home office in order to appeal to a different audience.
If you are looking to target millennial buyers, don't worry too much about renovating your home before you sell it. The Better Homes and Gardens Real Estate study found that young buyers are becoming more inclined to look for homes they can do up themselves. This DIY approach has been a popular feature of Australian television shows recently, so it's no wonder the trend has trickled down into the real estate market.