Content Marketing - what it means and how to do it

Session Content

Personalised engagement is evolving rapidly. Digital marketing isn't new, and customer expectations and experiences post-pandemic have charged ahead. Valentina will delve into what a content strategy is, the value of having one that's digitally-led, as well as the steps required to create a well-structured content strategy that can deliver against your business objectives.

There will be opportunities for Q&A at the end of the session.


Valentina Borbone is the founder and owner of Banter Group.

Valentina is a seasoned speaker and digital marketing educator, having spent 10 years crafting and teaching the ADMA Digital Marketing Certificate, Digital Essentials and Email Marketing short courses, Intensive classes and online formats.

Her hands-on experience in delivering marketing solutions with results, has found her sharing this expertise as a keynote, conference and event speaker covering all aspects of digital across multiple industries.

Date ‚Äč

Wednesday, 1 June 2022


12.30pm - 1.00pm


Zoom Webinar (link will be provided post sign-up)

Investment (GST Inclusive)

REISA member:: FREE
Non-member:: $25

For further details contact
REISA on 08 8366 4300 or via email